Vlog #25 Detail in retail: it’s all about DNA

Today we start with a new vlog series. We have interviewed Olaf Zwijnenburg for this new series. He wrote a very interesting article for Retail Trends a few weeks ago. In the interview he gives 5 tips how to make and keep your physical store attractive. In the next two months we will discuss one tip in every vlog. 

Today we will talk about DNA, the DNA of a store is very important because you have to create distinctiveness.