Our mission and core values

At Imagebuilders, we believe that everything we do contributes to building our clients' brands and images. We do this by offering smart end-to-end solutions that translate brand identity into physical spaces. From concept development and layout design to project management, material selection, production supervision, and installation. A well-thought-out concept that enhances the brand experience, improves the user experience, and ensures satisfied customers.

Our core values form the basis of every project and ensure that we deliver reliable results, with an eye for detail and the people we work with. They are not only what we promote, but above all what we achieve every day.

- Always striving for the best result, with the right balance between price, quality, and appearance.
Reliability - No surprises in our projects; our project management team is always there for you.
Collaboration - Strong teamwork with internal colleagues and external partners forms the basis of every project.
Customer focus - Adapting to customer needs and taking full operational responsibility.
Passion and craftsmanship - Expert solutions tailored to the customer's wishes.

Over the years

In the 1980s, Albert Abbink stood out with his carefully designed glass fireplaces. His work caught the attention of Rattan Chadha, founder of the fashion brands Moustache and Emanuelle. When Rattan merged these labels into MEXX, he asked Albert to design clothing racks. The request was not for standard furniture, but for a system that would bring the brand to life in the store.

Together with MEXX's creative director, Albert developed a total concept. The space became part of the brand experience. This is how Imagebuilders came into being: a company built on craftsmanship, shaped by collaboration, and made great by understanding what customers really need.

From supplier to partner
Since our inception, we have been thinking along with the customer, responding flexibly, and delivering what we promise. We ask questions, listen carefully, and translate brand identity into an interior that fits.

Since the beginning, this approach has resulted in long-term partnerships with KPN, Auping, Nike, Levi's, Adidas, Tommy Hilfiger, Kipling, and others. Not because we offer standard solutions, but because we move with each customer and each project. We make sure it works, every time.

International growth with local focus
To strengthen our international presence, we opened an office in Foshan Nanhai, China, in 2007. Seven years later, we moved to Shanghai, where we further expanded our services. Thanks to the strategic location and modern facilities, we were able to optimize our supply chain and intensify our collaboration with suppliers. Since then, we have been managing production, logistics, and quality control locally with a focus on efficiency, reliability, and sustainable relationships.

This approach enables us to respond quickly and flexibly to large international projects without compromising on quality or brand consistency. We take responsibility from concept to installation, with a single point of contact, clear and direct communication, and clear agreements.

Our approach
At Imagebuilders, it's all about flexibility, thinking along with you, and taking care of everything. We get involved early in the process and translate the customer's interior concept into a feasible, efficient, and brand-enhancing solution. We combine creative and technical insight with a structured approach: from layout design and engineering to production supervision, logistics, and installation. Thanks to clear and direct communication, permanent teams, and international experience, we maintain control over planning, budget, and quality.

our people

apeldoorn
shanghai

Rob Schuurhuis
Managing Director

Wijnand Daaleman
Director Operations

Jan Berends
Director Relations

Martina Weijers
Accountmanager

Jurgen Hertgers
Account Director

Jasper Wolf
Sales Manager

Luuk Zwartbol
Accountmanager New Business Concepts

Wilco Zegveld
Technical Manager

Anne Weijman
Project Manager

Jeroen Bijvank
Projectmanager

Tim Bosman
Projectmanager

Grit Lemmens
Project coördinator

Marleen Egberts
Proces Coördinator & Management Support

Moirena Kaal
Lay-out Designer

Susanne Neijenhuis
Project Support

Hanna Guz
Project Manager

Zeljka Gavric
Project Support

Mariia Sukhovik
Project Support

Naomi Bijsterbosch-van der Veen
Lay-Out Designer

Duncan Davidson
Business Process Manager

Ronald Jongenelis
Engineer

Emiel Renkema
Engineer

Henk Denekamp
Engineer

Jan van den Brink
Engineer

Stef Ruhulessin
Engineer

Judith Barmentlo
Finance, HR, ICT Controller

Ben Snitselaar
Installation Supervisor

Kayleigh van den Brink
Installation Planner

Mattias van der Kolk
Junior AI Specialist

Thomas Mulder
Furniture Joiner

Stijn Hermans
Furniture Joiner

Henk Wessels
Logistics Manager

Marcel Warger
Logistics Coördinator

Jesper van de Zandschulp
Warehouse employee

Carolus Hertgers
Warehouse employee

Renate Bloem
Facilities Employee

Susan Elshof
Project Support

Marc Franken
Purchaser

Marc de Sevren Jacquet
Project Manager

Renske Wijnbergen
Purchaser

Patrick Modderkolk
Finance Controller

Sophia Sun
Office Manager

Katherine Dai
Project Coordinator

Curtis Deng
Quality Control