During the Rotterdam Marathon, Asics had its own event space in which a shop-in-shop had to be built. They were therefore looking for an interior construction partner who could:
- take the lead in design, planning, and realization,
- create a demountable shop so that all furniture could be reused,
- develop a brand-loyal look consistent with the Asics identity,
- deliver and assemble within a very short turnaround time.
Although paper concepts already existed, these had never been developed into a concrete, producible design. That's where Imagebuilders came in as a partner!
Imagebuilders translated the existing paper concept into concrete technical drawings, materials, and production solutions. Together with Asics, premium materials were chosen that match the brand identity: natural structures combined with powerful lighting for an exclusive look.
The shop was designed to be modular:
- wall modules with adjustable dimensions,
- a flexible pin system for product presentation,
- furniture that is compact to transport and quick to assemble/disassemble.
Once approved, production started at Imagebuilders, followed by assembly on site during the event. Three days later, we dismantled the entire Shop-in-Shop and ensured that all furniture was stored at Imagebuilders. Together, we are now looking at where the concept can be reused.
Services provided
✔️ Project management
✔️ Value engineering
✔️ Layout design
✔️ Production
✔️ Logistics
✔️ Assembly
✔️ Warehousing
The result is a fully modular and reusable Shop-in-Shop concept that perfectly matches the Asics brand image. With an eye-catching, high-quality presentation during the Rotterdam Marathon and a sustainable concept for future use, Asics was very satisfied with the result.
