Levi’s was looking for a retail partner who could develop a fully modular shop-in-shop concept that could be used worldwide. The requirement: a plug-and-play solution for both wall units and center displays that:
- Is delivered as a flat pack that can be stacked,
- Is easy to install on site without assembly,
- Is available in multiple heights,
- Does not require wall mounting for wall installations,
- And works for both the men's (black) and women's (white) collections.
This flexibility was intended to make it easy for international retail partners to implement the Levi’s brand identity, regardless of location and available space.
The Imagebuilders design team developed a fully modular and flat-pack concept that can be easily installed by any retailer. The core of the solution:
- Plug-and-play modules, designed for both men's (black) and women's (white) concepts.
- Wall units in multiple heights, which stand independently without wall mounting. Safe, scalable, and suitable for a variety of environments.
- Flat-pack engineering for maximum stackability and optimal transport efficiency.
- Modular construction, allowing retailers to expand, adapt, or change per location without additional technical support.
Because all elements are cleverly designed for compact shipping, transport costs remained low and the CO₂ footprint was significantly lower than with traditional retail furniture.
Services provided
✔ Design
✔ Production
✔ Logistics
The result is a flexible, scalable shop-in-shop concept that is used in dozens of international department stores. The modular, flat-pack design ensures:
- Significant cost savings in transport and on-site assembly.
- High flexibility, as retailers can easily add, move, or scale up elements.
- Consistent brand experience, with distinctive men's and women's concepts that are applied uniformly worldwide.
The Levi's Stackable Concept proves how smart design, modularity, and practical feasibility come together in a retail solution that perfectly meets the needs of global brands.
