The Gift Label, known for their colorful and positive products, had not yet developed their own store concept. They wanted recognizable furniture that would better showcase their brand in local stores. The concept not only had to match the brand's image, but also remain affordable for the stores that would purchase the furniture themselves. In addition, the client attached great importance to involvement in the process.
Imagebuilders was able to realize the entire process from initial design to delivery. It started with an intensive design phase. In close collaboration with The Gift Label, Imagebuilders' designers developed a piece of furniture that perfectly matched the products and brand identity. The size, appearance, and functionality were fully tailored to the collection. At the same time, the budget was constantly taken into account to ensure that the furniture remained attractive to local buyers.
The design phase was followed by production. To optimize costs, some of the furniture was produced in China and some in Eastern Europe. An efficient route to the stores was mapped out together with the customer for delivery. The Gift Label wanted to be present at various delivery moments, making the installation not only practical but also a valuable brand experience.
Services provided
✔ Design
✔ Engineering
✔ Production
✔ Project management
✔ Logistics
✔ Warehousing
With its many years of experience in retail, Imagebuilders proved to be a good partner for The Gift Label. The end result: a series of 50 pieces of furniture, distributed across local stores in the Netherlands. The striking designs fit seamlessly with The Gift Label's identity and gave the products a recognizable, representative place in the stores. For the client, this was the first step in creating their own retail concept.
