For their third European showroom in Copenhagen, Xpeng (Guangzhou Xiaopeng Motors Technology Co), an innovative Chinese manufacturer of electric vehicles, was looking for a fully-fledged partner who could translate their progressive brand identity into a distinctive interior. The wish? A high-quality, functional, and visually powerful showroom that not only presents cars but also tells the brand story and actively engages customers.
Imagebuilders translated the concept into a technically feasible design and realized the complete interior. From stylish furniture to eye-catching signage and custom displays. Every element was tailored to Xpeng's brand identity.
Thanks to tight project management and intensive collaboration with local partners in Denmark, the showroom was completed in just six weeks. Proof that speed and quality go hand in hand when processes, people, and planning are seamlessly aligned.
Services provided
✔ Engineering
✔ Project management
✔ Production
✔ Delivery and installation
The result is a progressive and inspiring brand experience that further strengthens the Xpeng brand in Europe. The showroom is functional, aesthetic, and fully in line with the brand's innovative image.
The Copenhagen location has become an important calling card for Xpeng's European expansion and a place where customers can experience the cars and the brand in a unique way. “Thanks to the efficient approach and understanding of our brand, this location is exactly what we had in mind.” – Marketing Manager, Xpeng Scandinavia
