The bar was set high for the brand-new Hollister flagship store in the Mall of the Emirates. Located in one of Dubai’s most iconic shopping destinations, the store needed to make an immediate impression and powerfully convey Hollister’s brand identity. Central to this concept: two impressive Denim Activation Walls standing a full 5.5 meters tall.
The challenge
Hollister was looking for extra-tall, custom-made walls that would not only make a visual impact but also function perfectly from a technical standpoint. The Denim Activation Walls had to integrate large TV screens and special panels without compromising safety, stability, or aesthetics. This required precise engineering and flawless coordination with multiple external suppliers.
Our Approach
As the fixture partner, Imagebuilders was responsible for the entire process: from engineering to production and project coordination. During the engineering phase, we translated the creative concept into a feasible and safe structure, suitable for AV integration, lighting, and custom finishes.
During production, the focus was on consistency, durability, and a high-quality finish. Thanks to tight project coordination and intensive collaboration with Hollister and the partners involved, the on-site installation proceeded smoothly and according to schedule.
✔️ Engineering
✔️ Project management
✔️ Production
✔️ Logistics
Two striking Denim Activation Walls that immediately set the tone in the flagship store. The installations combine technical precision with a distinct visual identity and bring Hollister’s denim culture to life in the store in a dynamic way.
As Hollister put it:
“The denim wall activation units are dynamite!”
A project in which concept, technology, and execution come together in a result we are proud to stand behind.